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Plus Property Reveals 2025 Business Direction Targeting Luxury Segment Leveraging New Businesses

07 Mar 2025 plus news and update

Ms Suwannee Mahanarongchai, Managing Director of Plus Property Company Limited, revealed that the Company’s 2024 business performance maintained a positive run with revenue reaching the target, even as the real estate sector was still facing challenges from the fragile economic recovery.

Nevertheless, the luxury housing market continued to grow well, driven by the customer group with high purchasing power. At the same time, locations with good potential, mostly in cities with high tourist traffic, namely, Phuket, Khon Kaen and Pattaya has proven to retain their popularity – helping to boost the real estate business as a whole.

With these affirmative factors, Plus Property, as a total property solutions service provider, continued to grow strongly, generating a total revenue of over 1,800 million baht in 2024 from its property management covering all types of real estate, including low-rise projects, high-rise projects and commercial buildings, totaling 442 projects with a total floor area of 20.2 million square metres.

This trend reflected the high demand for property after-sales services and management, as well as the customers’ confidence in PLUS’s management capabilities, and the emphasis on continuous development, and the constant introduction of technology and innovation to enhance professional services that meet the needs of project owners, residents and investors.

The Company’s service quality is clearly evident in the impressive score received from Customer Satisfaction Evaluations last year, with an average score of as high as 90.7 percent, along with the confidence in the international service standards, PLUS has been certified with ISO standards covering Quality Management Systems (ISO 9001), Facility Management Systems (ISO 41001), and Environmental Management Systems (ISO 14001), making PLUS the first and only company being able to apply all these standards in the management of the properties it oversees.

PLUS’s Business Direction and Strategy 2025

Ms Suwannee revealed that in 2025, PLUS has set the target to earn in access of 2 billion baht in revenue, with the bulk to be derived from four of PLUS’s main business streams, which are:

Living Management
Facility Management
Brokerage & Sales Management
LIV-24

which offers smart technology solutions for security and business efficiency enhancement through a powerful strategy that is based on customer needs in order to provide services that exceed customer expectations.

PLUS’s five key strategies for the year 2025 are:

1. Targeting customers in the luxury segment with the focus on developing personnel to tackle demands for premium services

by opening Thailand’s first ever “Luxury Management Academy” to cultivate “Luxury DNA” in the personnel. The courses were derived from institutions in Asia and Europe include “Master the Exquisite Care” course, which is the art of taking care of high-value assets, and the “Luxury Service” course from leading institutions such as Nai Lert Butler Academy with The British Butler Institute, Mandarin Oriental, RCB Auctions.

In addition, the emphasis was put on the creation of a quality community for residents through organising activities that are suitable for the lifestyles of residents in each of the projects, emphasising privacy and security by leveraging the application of new technologies.

2. Advancing LIV-24 to become No.1 smart technology company, while continuously penetrating the industrial sector, pioneering new services in Thailand

This year, LIV-24 is celebrating its successful sixth year and is continuing to expand into the industrial sector by applying AI and industrial technology to design solutions that specifically meet the demand of industrial manufacturers.

These include fire protection systems, monitoring systems, engineering management systems, fleet management systems, energy efficiency control, and real-time water measurement system.

In addition, LIV-24 is also introducing the “Visitor Management System (VMS)” flagship service which makes accessing and exiting an area easier and more secured with the License Plate Recognition (LPR) system that scans and recognizes vehicle license plates, along with a pre-registration system prior to entering an area for efficient traffic management.

The system also incorporated parking fee payment via LINE application, marking the first such system in Thailand. This innovation can reduce system costs by up to 40 percent.

3. Continuing to improve Plus Concierge, a lifestyle assistant service, and expanding it to Phuket in response to the growing demand for real estate in the region

The focus will be on expanding services through collaboration with leading lifestyle partners, offering special promotional deals to residents, including maid services, gardening, maintenance, swimming pool cleaning, even travel deals. This programme will allow residents to easily book services via PLUS’s Home Service application and website.

In addition, PLUS also plans to introduce Plus Concierge service to the Phuket market, delivering lifestyle services that meet the needs of Phuket residents such as airport pick-up and drop-off, home cleaning, and conveniences that include payments for water and electricity utility bills, and house rental bill collection, etc.

4. Promoting the subsidiary 'Touch Property,' a total building inspection and consultancy solutions provider, with the aim of launching the new services and expanding the customer base

“Touch” focuses on high-rise building customers with long service life, in terms of inspection of, and consultation on, building engineering systems which are generally more complex than usual building system inspections. The service provisions include taking care of, improving, and maintaining building engineering systems, such as electrical systems, air-conditioning systems, lift and escalator systems, as well as energy management.

The services are carried out by a team of professionals who are experts in particular engineering systems. The various types of buildings that are targeted include residential buildings, office buildings, mixed-use buildings, department stores, and commercial buildings.

Touch Property’s services will help to extend the service life of the structures, ensure safety, and create added value for the buildings in the long term.

5. Determining to promote sustainability through continuous Green Activities

Such as the “Waste to Worth” waste separation for recycling project with the aim to reduce the amount of waste in the housing projects managed by PLUS; “Backyard” vegetable garden activities that can process produce and distribute to residents; beach garbage collection, and donation of used plastic straws to be made into straw pillows for bedridden patients.

In addition, the Company has a long-term goal of selecting business partners who care about sustainable Green Procurement and the reduction of consumption of natural resources by switching to clean Green Innovation.

“In addition to those five key strategies, PLUS has always emphasised the adherence to the highest quality and standards in order to deliver services that exceed customer expectations as a leader in the property management industry with nearly 30 years of experience. This year will be another year in which we are ready to create new strategies to truly meet the needs of all our customers,” concluded Ms Suwannee.

For more information, or to view all of Plus Property’s services, please visit plus.co.th