Discover Branded Residences: Luxury Condos with Unique Experiences
26 Oct 2023
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Explore branded residences, where luxury condos offer more than just opulence. Discover the distinct experiences awaiting you in these exceptional properties
The COVID-19 pandemic subsiding during the second half of 2022 has allowed this current year to become a golden year for luxury condominiums in the real estate market. This has become so because properties of this nature are able to respond to the demands of dwellers who seek privacy, repose and capaciousness from properties situated on high-quality downtown locations.
Said properties boast enough usable space for a variety of activities. The demand for this type of luxury condos partly stem from real estate investors looking for condominium projects in the 20-million-baht-plus segment.
With demand and supply having both increased, project developers started to leverage distinct features as the selling points for their products.
Condos of the “branded residences” type are among these products. Their highlight offer is the delivery of highly specialized services to residents and their ability to respond to the clients’ super luxury lifestyle needs.
Today, PLUS Property will introduce what branded residences are, their differences from other types of luxurious condos, the advantages of investing in branded residences and the answer to whether such investment is worthwhile.
What is a branded residence?
For those who may have wondered what a branded residence is, PLUS Property will today shed light on this puzzlement. A branded residence is a condominium-type residential project created under a collaboration between a real estate developer and a leading hotel brand.
The partners jointly develop and manage the project to the quality of service for residents may be elevated. The resulting project falls into the super luxury segment, owing to such things as the line-up of branded furniture and high-quality construction materials used at the project.
Needless to say, services enjoyed by project occupants are on par with leading 5-star hotels.
Currently, branded residences may be subdivided into two types.
- With a hotel brand residence, the property project is a collaboration between the real estate developer and a leading hotel brand, with both partners helping out with overseeing and managing the project. A hotel brand condo may either be a Stand Alone project or share its premises with a hotel.
- With non-hotel branded residence, the difference lies in the fact that the cooperation is between the condo developer and brands that are not associated with hotels. These brands may be, for example, those of prominent designer firms that will help with the design of the project. The concept of providing hotel-level services still applies.
These distinctions lead to branded residences having high values and enable them to accommodate the needs of buyers who want a living space that can answer to their high-end lifestyle demands. These properties also answer very well to investors looking for real estate assets whose values will increase in the long term.
How do branded residences differ from other kinds of luxury condos?
As mentioned above, branded residences are associated with high project values; said values are comparable to condos in the super luxury segment.
The attraction presented by a project being a collaboration between the condo developer and a leading hotel brand makes such project appeal to the group of buyers who prefer a convenient or luxurious lifestyle that is underpinned by services akin to those found at 5-star hotels. Examples of said premium services are:
Exclusive Juristic Person
Those who have spent nights at a high-end hotel are likely familiar with the doorman, housekeeping teams and professional maintenance teams.
House Keeping
Cleaners provide their services daily. Rooms are cleaned and sheets are changed.
Laundry Service
Laundry work, including drying and ironing, are done by professionals.
In addition, the following 5-start hotel services might be expected at a branded residence:
Limousine Service
Limousines are available, providing transportation to and from the airport or other sites using proficient drivers.
Private Butler Service
These personal assistants handle dedicated affairs such as clothing, food and beverage, and fitness room sessions.
The pros of investing in a branded residence condo
For investors looking for real property that has the potential to generate a worthwhile yield in the long term, branded residence condos are likely among those which will best respond to their requirements. Looking from the investment perspective, real estate assets of this type have better opportunities for value appreciation in the future, compared to general luxury condominiums.
This fact is due to these projects being very well maintained. There is consensus among works of research by several world-class real estate firms pointing to property projects that are collaborations with hotel brands having higher values than other development projects. These projects have superior buying and selling opportunities.
The rental yield at branded residences is also higher than at general condominiums. Tenants are easier to find, owing to the credibility of professional management by leading hotel brands. The owner need not waste time to look after repairs and cleaning, making room letting feel more assuring.
Introducing some branded residences:
Hotel Branded Residence
1. The Residences at Mandarin Oriental Bangkok
This is a condominium project developed under a cooperation between Mandarin Oriental Hotel Group and The ICONSIAM Superlux Residence Corporation Ltd.
- The 52-storey high-rise condo offers residents an all-day view of the Chao Phraya River.
- There are 146 residential units in all.
With the project being a collaboration with the ICONSIAM company, the condo sits adjacent to the landmark ICONSIAM mall in Bangkok. There is a walkway linking the condo to the mall, providing residents with convenience and an elevated lifestyle solution.
The design work was commissioned to renown interior design firm Joyce Wang Studio, while the Forester+Partners global studio for architecture, engineering, urban and landscape design served as the project consultant.
Residents are treated to premium services akin to those at 5-star hotels; these start at the condo entrance and can be seen throughout the property project 24/7, including inside the residential units. A complete line-up of spa services, personal secretary service, doormen and porters are just some of the premium services available.
Recommended units:
2-bedroom, 2-bathroom luxurious condo with 137.84 square metres of space. Click for more information
A 150-square metre 3-bedroom, 2-bathroom unit offers all the home functions you can wish for. Click for more information
Find more units on offer at The Residences at Mandarin Oriental Click here
2. The Ritz-Carlton Residences Bangkok
Being among the “Ultimate Luxury” projects, this landmark in Sathon was created under a cooperation between Pace Development and the Ritz-Carlton brand under the Marriot chain. Inside spaces were fashioned by a team led by prominent interior designer David Collins. The building exterior boasts an eye-catching, futuristic design.
- In this 77-storey skyscraper, the condo units are located on floors 23-77.
- The floors below are home to Edition Hotel rooms.
The project treats all its residents to 5-star hotel services in addition to other exclusive experiences.
Recommended units:
150.5-square metre 2 bed/2bath unit with hotel-grade services on MahaNakhon building. Click for more information
Fine more units on offer at The Ritz Carlton Residences Click here
Non-Hotel Branded Residence
KHUN by YOO
PLUS Property would like to introduce one non-hotel branded residence on this occasion, namely the KHUN by YOO project, inspired by Starck. This cooperation between developer Sansiri and international property design firm YOO was overseen by renown designer Philippe Starck.
This team-up resulted in the creation of a unique style and distinct functions as well as the selection of furniture and gimmicks that boast clear characters, culminating in a 27-storey high-rise condo with 148 residential units.
This Thong Lo-area condo is situated in a central business district and surrounded by many prominent sites. The demands of a Thong Lo-area resident are answered by a slew of amenities such as a fitness room, a screening room for a private cinema experience, and a game room that provides hours on end of entertainment.
Recommended units:
139.27-square metre 3bed/3bath unit caters well to the lifestyle of a Thong Lo dweller.
97.75-square metre high-end condo with 2 bedrooms and 2 bathrooms reflects your distinct character.
48.83-square metre 1 bed/1bath unit comes with promotional offers!
Find more units on offer at KHUN by YOO Click here
The branded residences introduced by PLUS+ today are, without exception, collaborative undertakings that were born from team-ups between property developers and leading international hotel brands or design houses.
These properties are ready to deliver super exclusive experiences that are distinct from those found at general luxury condominiums to the occupants of every unit. Whether a purchase is made to secure a home to live in or to acquire an investment that will appreciate in value in the long term, these properties certainly look to be worthwhile choices.
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